Free on iPhone · No account needed

Point your camera at any building. It identifies it.

The style, the era and the details that give it away — in plain words, drawn on your own photo. Any building, anywhere.

Glasgow City Chambers, as the app identifies it
Glasgow Cathedral, not yet collectedCity ChambersUniversity of Glasgow, not yet collectedKelvingrove Art Gallery
Glasgow landmarks, traced from laser-survey data. Pale until you identify them.2 of 4 collected
How it works

Thirty seconds, start to finish

01

Photograph

Any building, from the camera or a photo you already have.

02

Identify

Style, era, materials — and the tell, the one detail to look for next time.

03

Collect

It joins your collection and its silhouette turns to colour on your map.

The reading

Written for the person on the pavement, not the architect

No jargon. Each reading names the style and the period, explains what the materials say, and ends with the tell — a detail you can spot on the next street. This is one, word for word.

Italian Renaissance Revival
Late 19th century · 1882–1888
This is Glasgow City Chambers
William Young · 1888 · George Square

A Victorian city hall dressed as an Italian palazzo — a heavy rusticated ground floor, columned storeys stacked above it, and a domed tower rising over the centre.

How to spot one again

Storeys stacked like a palazzo: a rough-cut stone base, columns and pediments above, and one central tower over the entrance.

Read from one photo on George Square. Landmarks are named; the block across the street gets the same style, era and tell.
Famous cathedral or the block across the street
It works on any building, anywhere in the world.
Photos you already have
Pick one from your library and get the same reading.
Listen aloud
Every reading can be spoken, in your phone's own voice.
Then it joins your collection
The building's silhouette turns to colour on your map, and the landmark counts towards its city set.
Collect your city

Your skyline fills in as you walk

Thousands of landmarks wait on your map as ghost silhouettes. Identify one and it turns to colour. With Pro, the landmark greats are sculpted from real laser-survey data — Glasgow, Edinburgh and the rest of Scotland, London, and San Francisco so far, with more cities being traced. Identification works on any building, anywhere.

Glasgow CathedralCity ChambersUniversity of GlasgowKelvingrove Art GalleryGlasgow School of Art, not yet collectedSt Mary's Cathedral, not yet collectedMitchell Library, not yet collected
The School of Art, St Mary's and the Mitchell still to find.4 of 7 collected
Free and Pro

Free for everyone, always. Pro for the person who stops in the street to look up.

Free

No meter, no wall. The walk never stops.
  • Unlimited quick readings
    A reading on every photo — the style, the era, and the details that give it away.
  • The whole map
    Every landmark, every city, every colour reveal.
  • Your collection
    The 25 most recent readings, kept with their photos.
  • Listen aloud
    Readings spoken with your phone's own voice.
  • No account needed
    Start identifying straight away.

LookUp ProPRO

Go deeper on every building.
  • Full readings PRO
    Lineage, era, materials — an architect's words.
  • Detail view PRO
    Tap a term — see it lit up on your own photo.
  • Your whole collection PRO
    Every building you've identified, kept for good.
  • Building stories PRO
    Age, architect, the story — from the record.
  • Laser-scanned silhouettes PRO
    The landmark greats, traced from real survey data — the skyline as it really stands.
  • App icons PRO
    The gold icon, and limited icons that drop for festivals and city events.
7 days freeThen £6.99/month or £39.99/year in the UK; prices vary by country. Cancel anytime — we'll remind you 2 days before your trial ends.Just visiting? A one-off City Pass unlocks a week of Pro.
Yours, and private

What LookUp asks for, and why

Your photos are sent to an AI model to write the reading and are never used to train one. There is no feed and no followers. The only thing that can ever be public is a single reading you choose to share as a link — and you can take it down.

Read the privacy policy

Start with the building you walk past every day

Free on the App Store. No sign-up. Your first reading takes thirty seconds.

Download on the App Store